Hyderabad :

We step into her busy workshop, that is bright and yellow and sit down for a chat. She begins nervously, “I am living my dream.”

She shares that starting her own label was something she always wanted to do.

“I wanted to be in the fashion industry since I was a child. I was always drawn to colouring, painting, paper crafting and the likes. I loved that I could create something with my own hands. Much later, I decided that I should be in a place that could help me mould my creativity.”

After Vidyaranya High School and Villa Marie College, she joined St Francis College, Begumpet. But she soon realised, it was not meant for her. “I then joined the National Institute of Fashion Technology (NIFT) and graduated with a Bachelors in Design. It was the most inspiring time of my life. Creativity was in the air,” she recalls. She went on to do a Masters in Fashion Trend Forecasting at Florence in Italy.

She returned to India, gained some experience working as a freelancer. After understanding local markets, and assisting in styling the likes of Regina Cassandra, Lavanya Tripathi and Yami Gautam, albeit for a magazine cover shoot, she started her own label –– Anisha Vuppala.

USP

Anisha specialises in fusion wear. “Because that is what I love the most,” she giggles, adding that fusion will be part of every creation of hers. Her idea of fashion is also simple. “It has to be minimalistic and functional. Nothing over the top. The clothes have to do the talking. A little bit of detailing here and there and that’s it,” she tells us. While that is her personal mantra, the label is also keen about what the clients want.

“Each person has their own style and the garment has to emphasise that. The person has to feel comfortable and needs to be happy in what she wears,” explains Anisha.

Besides the two collections, the label is also keen about custom-making clothes for clients. “Everyone wants to be different these days and they can now afford designer clothes,” she points and picks up a beige and red, tunic-cum-maxi from the collection, Down Memory Lane, that is on display. “This is for a someone who is versatile and can be worn as a maxi or a tunic. There is only one piece, because it is unique,” she elaborates.

Inspiration

From a cracked wall to a beautiful fabric, Anisha picks her inspiration from a number of things. Her favourite concepts, however, are hope and evolution.

“I am fascinated by evolution. Down Memory Lane is about going back in the past and reliving all those memories that you went through,” she says, adding, “While sometimes it is a surface that I want to recreate on a fabric, other times it is the fabric itself that creates a story in my head.”

Cuts and colours

The designer, who won a gold medal for academic excellence at NIFT, admits that she played safe with her collections so far. “Additional accessories make a garment more appealing. I experimented with the cuts in Down Memory Lane. And I stuck to the main idea of fusion. But in future, I will experiment with additional accessories,” she shares.

Down Memory Lane starts at Rs 8,000

About Down Memory Lane

This collection tells the story of of going back in time. We wanted talk about how memories are made not just with people. We make memories from the time and place too. This collection is all about vintage cuts and prints.

Fashion God

Alexander Mc Queen – He is my favourite, but none of my works are inspired from him. It is interesting to see the kind of work he does. He is no more, but what his design house does is incredible.

Dream

To showcase my collection at the Lakme Fashion Week.

Would like to style

Shriya and Shruti Haasan in Tollywood.

Must haves for a woman

With the summer setting in, a fun summer dress, a white shirt and torn jeans.

source: http://www.newindianexpress.com / The New Indian Express / Home> Cities> Hyderabad / by Rajitha S / March 01st, 2016