Hyderabad :

Online brokerage firm, Zerodha, today launched its web based trading portal ‘Kite’ in Telugu.

It also announced Zero brokerage on all equity investments and the start of its mutual fund business.

Nithin Kamath, Founder & CEO Zerodha said, “The investment culture has to be nurtured, and we intend to do this not just by offering zero brokerage, but an extremely easy user experience with Kite in Telugu and providing more options for investment with our Mutual Fund platform.”

“Our plan is to reach out to the next 5 million participants who are currently not investing and show them how stock market can create wealth if invested for long termk,” he said.

Vice President Equity & Research Zerodha Karthik Rangappa said, “We are certain that Kite’s technology wrapped up and presented in a local language will not only ensure seamless access to markets, but also make the whole trading experience enjoyable”.

Kite is a minimalistic web based trading platform that adapts to mobiles and tablet. It is integrated with an advanced behavioural analytics and visualisation platform, called Quant, which helps traders understand their trading behaviour to make informed investment decisions, they said.

Apart from Telugu, Kite is now available in Tamil, Marathi, Kannada, Malayalam, Punjabi, Gujarati, Bengali, Odia and plan is to make it available in other major Indian languages in months to come.

Andhra Pradesh and Telangana forms one of the most important markets for Zerodha and currently, it has two branches and 11 partner support offices to meet the growing client requirements. VVK ARS

source: http://www.timesofindia.indiatimes.com / The Times of India / News Home> City> Hyderabad / PTI / April 20th, 2016