Hyderabad :

So you have been making various visits to your local tailor and paying a hefty price on top of the cost of the outfit to get the right fit? In a bid to reduce hassles, time and cost, three young fashion designers from the city have created a mobile app that will provide a wide range of design, colour and fabric options.

The app named ‘Athira’, which launched on Thursday, is all set to serve its customers their desired outfits at their doorstep once they confirm their measurement and choice of design before placing their final order on the app, claim the alumnus of Hamstech Varsha, Vamshi and Praneeta.

The startup which has begun with a small team is determined to make timely deliveries which will involve “reasonable” shipping charges. Varsha also shared that she came up with the idea having faced difficulties in conveying her requirements to the local tailors and failing to get the work done in time.

To reach out to people across classes in Hyderabad, these young entrepreneurs will directly contact those customers who are not very comfortable in navigating through their smart phones.

The startup also plans to hire student volunteers eventually. “Right now, we are a handful of entrepreneurs and a few tailors.

Athira, as the name suggests, clearly has been started targetting women in mind.

source: http://www.newindianexpress.com / The New Indian Express / Home> Cities> Hyderabad / by Zumbish / Express News Service / November 02nd, 2016